The birth flower for July 24 is the globe amaranth: a classic summer flower whose vibrant color can be enjoyed for a long time.

With its lovely, round, and plump blossoms, the globe amaranth is a delightful flower.
Its vibrant colors last for a long time, making it a popular choice for dried flowers as well.
It is heat-resistant and charmingly resilient, continuing to bloom vigorously even in the height of summer.

Language of flowers for the globe amaranth:
・Immortality
・Unchanging love
・Fadeless love

It is the perfect flower for when you want to convey your feelings for a long time.